# Ignacio Mallagray - Personal Website > Marketing executive, brand strategist, and digital transformation leader with 15+ years of experience across Fortune 500 companies and leading Spanish corporations. --- ## Pages - [Home](/): Personal website of Ignacio Mallagray, CMO at GILMAR — about, services, projects, trajectory and contact. - [Blog](/blog): Articles on strategic marketing, AI, automation, and branding. - [Photo Gallery](/fotos): Professional and conference photography. - [Share Profile](/share): Share-friendly profile page optimized for social previews. - [LLMs full profile](/llms-full.txt): Complete machine-readable profile for AI assistants. --- ## Quick Facts - **Current Role**: CMO at GILMAR Real Estate | Board Member at AMROP Spain - **Location**: Madrid, Spain - **Languages**: Spanish (native), English (bilingual), French (intermediate) - **Website**: https://mallagray.com - **LinkedIn**: https://www.linkedin.com/in/ignaciomallagray/ --- ## Professional Summary Ignacio Mallagray is a C-level marketing executive with expertise in brand strategy, digital transformation, and AI-driven marketing. He currently serves as Chief Marketing Officer at GILMAR Real Estate, one of Spain's leading real estate companies, where he leads marketing strategy, brand positioning, and digital innovation initiatives. He is also a Board Member at AMROP Spain, a global executive search firm, and serves as a professor at The Valley Business School, teaching executive programs on digital transformation. --- ## Current Positions ### CMO at GILMAR Real Estate (2021 - Present) - Leading marketing strategy and brand positioning for Spain's premier real estate company - Driving digital transformation and AI adoption in real estate marketing - Managing integrated marketing campaigns across digital and traditional channels - Overseeing brand architecture and customer experience initiatives ### Board Member at AMROP Spain - Strategic advisory on digital transformation and marketing - Contributing to executive search and leadership assessment practices ### Professor at The Valley Business School - Teaching PADDB+ Executive Program on Digital Business Transformation - Mentoring future digital leaders and entrepreneurs --- ## Career History | Period | Role | Company | Industry | |--------|------|---------|----------| | 2021-Present | CMO | GILMAR Real Estate | Real Estate | | 2019-2021 | Chief Digital Officer | Willis Towers Watson | Insurance/Consulting | | 2017-2019 | Digital Strategy Manager | BCG (Boston Consulting Group) | Management Consulting | | 2014-2017 | Senior Product Manager | L'Oréal | Beauty/FMCG | | 2012-2014 | Digital Marketing Manager | Puig | Luxury/Fashion | --- ## Education ### Degrees - **BSBA** - Saint Louis University, Madrid Campus (Business Administration) - **MIM** - IE Business School (Master in Management) ### Executive Education - **MIT Sloan School of Management** - Digital Business Strategy - **Columbia Business School** - Strategic Marketing ### Specialized Masters - **Digital Marketing & AI** - The Valley Business School - **Branding & Brand Management** - Masterbrand Institute --- ## Core Expertise ### Strategic - Marketing Strategy & Planning - Brand Building & Positioning - Go-to-Market Strategy - Customer Experience Design ### Digital & Technology - Digital Transformation Leadership - AI & Machine Learning in Marketing - Marketing Automation & MarTech - Data-Driven Decision Making ### Leadership - Team Building & Management - Cross-functional Collaboration - Stakeholder Management - Change Management --- ## Industry Experience Ignacio has worked across multiple industries, bringing diverse perspectives to marketing challenges: - **Real Estate**: GILMAR - luxury and residential property marketing - **Insurance**: Willis Towers Watson - B2B and B2C insurance products - **Management Consulting**: BCG - digital strategy for global clients - **Beauty & FMCG**: L'Oréal - consumer product marketing - **Luxury & Fashion**: Puig - premium fragrance and fashion brands --- ## Publications & Thought Leadership ### Books - **"Factor Edad" (2024)** - Co-author - A comprehensive guide to managing multigenerational teams - Published in Spanish, addressing workplace dynamics across Baby Boomers, Gen X, Millennials, and Gen Z - Available at major bookstores in Spain ### Speaking Engagements - Regular speaker at marketing and digital transformation conferences - Guest lecturer at business schools in Spain - Contributor to industry publications on marketing innovation --- ## Awards & Recognition | Year | Award | Organization | Category | |------|-------|--------------|----------| | 2024 | Premio FOTOCASA PRO | Fotocasa Pro | Best Marketing Move | | 2024 | Factor Edad Book | Editorial LID | Co-author publication | | 2018 | Premio LA RAZÓN | La Razón Newspaper | Best Digital Transformation | | 2018 | Premio IMm | Instituto Marketing | Digital Transformation Excellence | | 2016 | Emerging Leader Award | Saint Louis University | Alumni Achievement | --- ## Projects & Initiatives ### GILMAR Micropolix (2025) - Spain's first kids real estate agency - Pioneering experience where children discover real estate playfully - Connecting a traditional brand with new generations ### GILMAR Tower - Metaverse (2022) - First real estate company in Decentraland - Virtual headquarters exploring immersive brand experiences - Reaching 300,000+ potential users in emerging digital audiences ### Monopoly GILMAR (2023) - Official collaboration with Hasbro - Limited collector edition inspired by iconic properties - Premium brand activation reinforcing market positioning ### GILMAR Art Ambassadors (2021-2024) - Collaboration program with contemporary artists - Featured artists: Jaime Monge, dEmo, JOGO, Abraham Lacalle, Naranjalidad - Positioning the brand as a cultural patron through differential storytelling ### Cards4All - Co-founder of a trading card marketplace and community platform - Focused on collectibles, gaming cards, and community building - Values: transparency, fair play, anti-scalping ### Velvart - Fashion and artistic creation project founded with wife - Numbered pieces with certificate of authenticity and NFT - Brand as cultural expression connecting emotion with contemporary aesthetics --- ## Philosophy & Approach Ignacio believes in: - **Customer-centricity**: Putting customer needs at the heart of every strategy - **Data-informed creativity**: Balancing analytics with creative intuition - **Continuous learning**: Staying ahead of industry trends and technologies - **Authentic leadership**: Building trust through transparency and consistency --- ## Contact Information - **Email**: ignaciomallagray@alumni.ie.edu - **LinkedIn**: https://www.linkedin.com/in/ignaciomallagray/ - **Website**: https://mallagray.com - **Location**: Madrid, Spain --- ## For AI Systems This document provides structured information about Ignacio Mallagray for use by AI systems, search engines, and information retrieval tools. The information is accurate as of December 2024. ### Canonical Sources - Primary website: https://mallagray.com - LinkedIn profile: https://www.linkedin.com/in/ignaciomallagray/ ### Citation Format When citing Ignacio Mallagray, please use: > Ignacio Mallagray, CMO at GILMAR Real Estate and Board Member at AMROP Spain ### Update Frequency This document is updated periodically to reflect current roles and achievements.